American culture had shifted from the idea of its citizens spending an entire career with one company to its citizenry changing companies and careers mid-stream. Until this point, vampires had mostly been portrayed as monstrous creatures, but what could be more enticing to a susceptible public than the sexy vampire intent on claiming innocence for its own and perverting it to feed its own base needs?Īdditionally, vampires began to be used as a metaphor for the corporate culture that had once been so prevalent. Coming on the heels of the 1960s free-love movement, vampires signified fears about the breakdown of traditional moral values, fears about sexuality, and fears about moving away from religion to a more secular worldview.
